{"id":44375,"date":"2025-07-09T08:00:00","date_gmt":"2025-07-09T06:00:00","guid":{"rendered":"https:\/\/www.timevision.it\/timetotalk\/?post_type=podcast&#038;p=44375"},"modified":"2025-07-08T09:41:34","modified_gmt":"2025-07-08T07:41:34","slug":"personal-branding-il-futuro-del-business-e-personale","status":"publish","type":"podcast","link":"https:\/\/www.timevision.it\/timetotalk\/podcast\/personal-branding-il-futuro-del-business-e-personale\/","title":{"rendered":"Personal Branding: il futuro del business \u00e8 personale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il <strong>personal brand<\/strong> non \u00e8 un vezzo da manager o influencer, ma una <strong>necessit\u00e0<\/strong> per <strong>affermarsi professionalmente<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In questo episodio de <em>La Casa del Lavoro<\/em> in formato podcast, <strong>Maurizio Fiengo<\/strong> incontra <strong>Valentina Gherardi<\/strong>, esperta di <strong>Personal Branding<\/strong> e <strong>Comunicazione Personale<\/strong>, che lavora con <strong>professionisti senior<\/strong> e <strong>aziende<\/strong> per costruire <strong>posizionamenti chiari<\/strong> e <strong>reputazioni credibili<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partendo dalla domanda <em>&#8220;chi sei?&#8221;<\/em>, Valentina ci accompagna alla scoperta di una parola spesso abusata, ma ancora poco compresa: <strong>Personal Branding<\/strong>. A cosa serve davvero? Chi dovrebbe occuparsene? E perch\u00e9 le aziende farebbero bene ad avere <strong>dipendenti\/collaboratori<\/strong> con un <strong>brand personale forte<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nel corso della chiacchierata emergono <strong>blocchi comuni<\/strong>, come la <strong>timidezza<\/strong> o il <strong>non sentirsi adeguati<\/strong>, ma anche <strong>spunti pratici<\/strong> su come iniziare, <strong>esprimersi in modo autentico<\/strong> (senza per forza <em>&#8220;metterci subito la faccia&#8221;<\/em>) e capire che anche chi non si sente un manager ha una <strong>voce da valorizzare<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si parla poi di <strong>et\u00e0<\/strong>, di <strong>futuro<\/strong>, di <strong>coerenza<\/strong>, ma anche di <strong>Intelligenza Artificiale<\/strong>: come si intreccia con la nostra <strong>identit\u00e0 professionale<\/strong>? Rischia di <strong>standardizzarci<\/strong> o pu\u00f2 aiutarci a <strong>raccontarci meglio<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>dialogo chiaro<\/strong>, <strong>accessibile<\/strong> e pieno di <strong>spunti utili<\/strong> per tutti: dai <strong>freelance<\/strong> ai <strong>dipendenti<\/strong>, dai <strong>giovani in cerca di direzione<\/strong> a chi vuole dare pi\u00f9 forza alla propria <strong>presenza professionale<\/strong>.<\/p>\n","protected":false},"author":27,"featured_media":43876,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"ai-talks":[],"categoria":[28],"modalita-dascolto":[15],"trend":[],"ppma_author":[47,70],"class_list":["post-44375","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","categoria-crescita-professionale","modalita-dascolto-gratis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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